Privacy Policy

Introduction

At Vastfire® Flashlight, Bike Light, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you visit our website vastfire.shop (the “Site”) or purchase our products.

Please take a moment to review this Privacy Policy before using our Site or submitting any personal information to us. By using our Site, you agree to accept the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site.

What Information We Collect

We collect both personal and non-personal information from you when you visit our Site. Personal information refers to any information that can be used to identify you specifically, such as your name, address, email address, phone number, etc. Non-personal information refers to information that does not directly identify you, such as browser information, general demographic information, preferred language, referring URLs, etc.

Information You Provide To Us

We collect information you provide directly to us when you:

  • Create an online account on our Site
  • Make an online purchase or place an order
  • Sign up for our newsletter
  • Participate in an offer, promotion or survey
  • Interact with us on our social media pages
  • Contact us with an inquiry or request

The types of personal information we may collect includes your name, email address, mailing address, phone number, payment information (such as credit card details), order information, inquiries and requests.

We collect this information in order to create and manage your account, process your orders, respond to your inquiries, provide customer support, and send you marketing communications as permitted by law.

Information We Collect Automatically

We also automatically collect certain types of usage information when you visit our Site. The information we collect may include:

  • Internet Protocol (IP) addresses
  • Browser type and settings
  • Device type (e.g. desktop, laptop, tablet, phone, etc.)
  • Operating system
  • Date and time stamps
  • Referring web page/campaign
  • Pages visited
  • Products viewed or searched for
  • Language preferences
  • Geolocation data

We collect this information using cookies, web beacons, and other technologies. This allows us to improve your browsing experience by recognizing you and customizing our Site accordingly. We also use this information for analytics purposes, as well as for security and fraud prevention.

How We Use Your Information

We use your personal information for the following purposes:

  • To provide our products and services to you
  • To process and fulfill your orders
  • To send you information about your orders and purchases
  • To respond to your customer service inquiries, refund requests, and other communications
  • To administer contests and promotions you enter
  • To send you marketing and promotional communications, in accordance with your preferences
  • To customize your experience on our Site and tailor content to your interests
  • To improve the navigation and content of our Site
  • To analyze Site usage and improve our products and services
  • To prevent fraudulent transactions and other illegal activities
  • To protect the rights and property of Vastfire® Flashlight, Bike Light and others

We may also use non-personal, aggregated or de-identified data for any purpose. This data does not identify you individually.

When We Disclose Your Information

We will not disclose your personal information except in the following circumstances:

  • To our service providers and business partners. We may disclose information to third party vendors and partners who provide services on our behalf, such as order fulfillment, payment processing, shipping, marketing, analytics, customer service, fraud prevention, etc. They are only authorized to use your information as necessary to provide these services to us.
  • To comply with legal obligations. We may be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose information as required by law, such as to comply with a subpoena or court order.
  • In case of a merger or asset sale. If we sell or transfer part or all of our business assets or operations or undergo a merger, we may be required to transfer your information as part of the transaction.
  • With your consent. We may share other information with your consent or at your request and direction.

We do not sell or rent your personal information to third parties. We only disclose it for legal and operational purposes as described above.

Third Party Websites

Our Site may contain links to other websites. This Privacy Policy does not apply to information collected on third party sites. We are not responsible for the privacy practices or content of these external websites. You should carefully review the privacy policies on any third party site before providing them with personal information.

Security

We have implemented reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that no data security measures can guarantee complete protection.

We use appropriate industry-standard security measures, including physical, electronic, and procedural safeguards to protect your information. We store all personal information behind firewalls on secure servers with restricted access. All data transmission is encrypted.

Any payment transactions on our Site are secured through industry-standard encryption and payment processing systems.

While we follow reasonable procedures to protect your data, we do not promise, and you should not expect, that your personal information shall be 100% secure under all circumstances. Please notify us immediately if you become aware of any unauthorized access to your information.

Retention of Personal Information

We will retain your personal information only as long as necessary for legal, business, or tax purposes. We will delete your information once it is no longer needed, subject to any retention periods required by law.

Orders and purchase history are retained for a minimum of 5 years. Account information may be retained until an account is deleted. Marketing opt-outs are retained indefinitely. Personal information used for analytics and improvements are retained temporarily in an aggregated form.

Your Choices and Rights

You may opt out from receiving promotional emails from us at any time by following the instructions as provided in those communications. If you have any trouble opting out, you can also contact us directly with your request.

You can also control certain types of information collected by adjusting your browser settings. Please note this may affect the performance and functionality you receive when visiting our Site.

If you have registered for an online account with us, you may access and update certain information by logging into your account.

In accordance with applicable laws, you may have the right to request access to or correct any inaccuracies in your personal data in our custody and control, as well as to request information about how we process it. You also have the right to request that we delete your personal data, cease any processing activities involving your personal data, and restrict how we use your personal data.

To submit these requests, you may contact our Data Protection Officer at the contact details provided at the end of this policy. Please note that certain exceptions apply, and we reserve the right to decline requests that jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.

International Data Transfers

We are headquartered in the United States. Any information collected by Vastfire® Flashlight, Bike Light through this Site may be transferred to and processed in the United States or other jurisdictions where we, or our service providers operate.

Please be aware that the privacy laws in these jurisdictions may not provide the same level of data protection compared to the laws of your country. By using the Site or providing any personal information to us, you consent to the collection, transfer, storage and processing of your information in these jurisdictions under the applicable laws. You also acknowledge that we may be required to disclose your personal information in response to valid demands or requests from government authorities, courts, and law enforcement agencies in these jurisdictions.

We will take appropriate steps to ensure that recipients of your personal information are committed to keeping it secure and confidential and using it only for the intended purpose.

Use by Minors

The Site is not directed to individuals under the age of eighteen (18), and we do not intentionally collect personal information from children. If you are a parent or guardian and discover that your child has provided us with their personal information without your consent, please contact us immediately. We will promptly delete the information upon your request.

Changes to this Privacy Policy

We reserve the right to update or amend this Privacy Policy from time to time. We will post the revised version here, along with an updated revision date. If we make significant changes that may impact your rights, we will also provide you with explicit notice as required by law. You agree to accept posting of a revised Privacy Policy electronically on the Site as actual notice to you. Any disputes arising under this Privacy Policy will be resolved in accordance with the version of the Policy in place at the time the dispute arose. It is your responsibility to review this Privacy Policy periodically for changes. By continuing to use our Site or provide personal information following the posting of changes, you accept and agree to any revisions.

California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA). These include:

  • The right to know the categories of personal information we collect, use, disclose and sell about you; the categories of sources of such information; the business purposes for collecting or selling your personal information; and the categories of third parties with whom we share personal information.
  • The right to request that we disclose to you the specific pieces of personal information we have collected about you in the prior 12 months.
  • The right to request deletion of your personal information that we collect or maintain.
  • The right to opt-out of the sale of your personal information. Note that we do not sell your personal information.
  • The right to not receive discriminatory treatment for exercising your CCPA rights.

You may exercise these rights by contacting our Data Protection Officer at the end of this policy with your request. Please be aware we do not accept web browser “do not track” signals or other mechanisms that provide a choice to opt-out of the sale of your information. There is no fee to submit an access or deletion request. However, we may charge a reasonable fee or refuse to act upon a request if it is manifestly unfounded or excessive. In order to protect your privacy, we will take steps to verify your identity before fulfilling your request.

Contact Us

Please direct any requests relating to your personal information to our Data Protection Officer at [email protected]

You may also contact us if you have any questions, comments or complaints about this Privacy Policy or our privacy practices.

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